“New and Improved” – For many years, that was the advertising approach of established products. Make a change in the formula of a laundry detergent and then flood the airwaves with statements that it is time to retry the product.
Well, this is not a gimmick. “Arcadia” is new and improved. Shorten the band name, change one member, add to an already attractive guitar mix, and then let the blogosphere fall in love. Fairchild Republic is now just Fairchild. Listening to “Arcadia” is now infectious.
Fairchild is from Gold Coast, Australia. The members are Adam Lyons (vocals), Nathan Lyons (keyboard), Tim Voeten (guitar), Patrick Huerto (guitar), Tommy Davies (bass), and James Alexander (drums). “Arcadia” will be a track on the upcoming release of “Sakako,” which is scheduled to drop in the U.S. on November 21.
“Arcadia” by Fairchild